Effective choice of typography

Ineffective choice of typography

Serif typeface

Sans serif typeface

Script typeface

Novelty/iconic

12-14 pt size typeface for body of text

14+ size typeface used for headings/display

Italic type


Boldface type

All caps

Small caps

Outline or shadow typeface

Reverse type


Colored type

Kerning of capital letter

Appropriate and inappropriate line spacing

Full justification


Left justification with ragged right margin

Center justification

Right justification

Bad spacing/rivers

Trademark or symbol

Pull quote