1.20.2009
Good use of white space
Poor use of white space
Portrait orientation
Landscape orientation
Single column grid
Triple column grid
Mixed column grid
Heading flush with text
Marginal heading
Numbers used for a list
Bullet cue
Drop cap
Good ordering of information
Poor ordering of information
Citation style
Title and section head
Tabs/dividers
Header
Background/watermark
Frame using solid or dotted lines
1.12.2009
Effective choice of typography
Ineffective choice of typography
Serif typeface
Sans serif typeface
Script typeface
Novelty/iconic
12-14 pt size typeface for body of text
14+ size typeface used for headings/display
Italic type
Boldface type
All caps
Small caps
Outline or shadow typeface
Reverse type
Colored type
Kerning of capital letter
Appropriate and inappropriate line spacing
Full justification
Left justification with ragged right margin
Center justification
Right justification
Bad spacing/rivers
Trademark or symbol
Pull quote
1.06.2009
English 418 Journal #1
Text without visual component
Visual without text
Adapted to a specific audience, purpose and context
Balance
Classification or grouping into categories
Juxtaposition
Description or details
Narration
Repetition
Point of view
Proportion
Unity
Emphasis
Conciseness
Tone
Ethos
Logos
Pathos
Figure-ground contrast
Grouping by shape, spatial nearness, division
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